Automotive Detailing; Cragar Car Care Products

We have been trying out Cragar car care detail products for our team. We have looked at the Premium FX Series. We tried the Speed Brite – Total Wheel Cleaner and the Tire Black on an NASCAR Truck and Trailer, both worked out fine and they kept up with other similar retail off the shelf products and could be considered very good second tier products for professional detailers and first tier for off the shelf automotive cleaning and detailing products for Do It Yourself car owners.

The Speed Brite total wheel cleaner worked as good as Auto Magic Brand’s EZ White whitewall cleaner on the alloy and chrome wheels, but we do not recommend it for polished aluminum Alcoa or specialty rims or on Plastic Coated wheel logo caps or wheels. By the way all these products can be further reviewed at

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Cragar Spray Gloss Super Shine sounds fancy and can hold it’s own against the Meguiars brand they sell at Wal-Mart, but did not do as good against the Boat and Marine Spray Wax from Meguiars Marine Catalog. We used some on the hood of the Blitzmobile;

as well as on the hood of a passer bye who wondered who are those guys and what are they doing in that parking lot at the CES Show between seminars? We believe in Cragar’s motto for their Premium FX Series Products and that is “Superior Engineering Superior Results” and so we put their newest product the Brake Dust Barrier – Wheel Surface Protectant to work. The product worked great but we did not see the need for two products and we prefer one to do both jobs, for instance able to get into the spider web style BMW rims like on the 2002 BMW or the 3.18 BMW and remove and neutralize and clean off brake dust. Also using a pressure washer the product is not necessary for our team as the current products we use are fine. But the stuff did work well. We enjoyed it as we are moving away completely from any kind of acid to clean rims, for environmental reasons of the EPA and NPDES Permitting, but also due to possible lawsuits from workers and OSHA Standards mandated by some bureaucracy chief somewhere under some rock?

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We really enjoyed the Rain Repel – Glass Treatment and found it to be nearly as good as a Hydrophobic window treatment or a coat of Rain-X although it lasted almost as long as Rain-X it is also half the price.

I hope you have enjoyed this weeks Retail Product test and Automotive Detailing Product Review for Cragar Premium FX Series Car Care Products, because it is expensive for us to go buy this stuff off the shelf a

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Business Case Study Automotive Detailing Franchise Company

How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops. It maybe of interest to your business study and research; I am familiar with this story because it is one of the companies that I founded.

It all started in Reno, NV where we had set up a mobile car wash franchise of the Car Wash Guys for a franchisee there. . Because we have significant market share in Reno NV, we wanted to expand into different lines. So we looked at co-branding with Ziebart, yet their corporate culture did not mix with our Entrepreneurial Fiber and the cost of their franchises were quite high. On top of that they had sold so many franchises in the US, there would be a problem later if we decided to roll out our system nationwide or continue buying their units to expand with our current franchisees, still we felt this might be worth pursuing. So instead going through all the mistakes, which had already been learned we wanted to buy into a proven system and wanted to exhaust this possibility first. They turned us down. So we have decided to take the market, city by city. But first we needed to establish a prototype unit and this is where our Reno Franchisee came into play. Ziebart instead of partner would become a challenge, as they had 216 units already up and running. We visited many of their locations including Hilo, HA at the time.

We decided we would put in co-brands at car washes as well, express detail centers. Also at Park and Flys and High End Parking Structures. These permanent Detailing Centers would provide a wide array of services. We are detailing for large dealerships, adding oil additives, which are guaranteed by Lloyds of London for 100,000 miles, bed liners, gold plating, window tinting, auto accessories, pin striping, Gold Plating, Dent Repair, Windshield Repair, Wood grain and Interior Paneling, Vinyl and Leather Repair, Paint Touch-Up, Engine Steam Cleaning, Rust Proofing, Odor Elimination. The business plan
is extensive, and the training intense.

We determined to be able to handle all the services we wished to provide the Centers would have to be 8 bay Detail Shops the largest of all organized Detail Shops. By having other franchise systems customers to draw from there would be enough
customers to allow maximum synergy. This is where the tires meet the pavement. The Super Centers are exactly that. The smaller co-brand version was tested at our fixed site car wash franchise prototype in WA. Now realize we have been in the detailing business for years, and we know what we are doing and we are good at it.

This company was founded out of necessity to service the customers. Paul our franchise in Reno of the car wash guys kept getting detailing offers from the dealerships he was washing. One offer led to an onsite takeover of their in-house detailing facilities; a four-bay detail shop, which he grew out of in less than three months. Then he moved into an 8 bay detail shop keeping the four bay for a total of 12 bays in two shops. Before his second year he was on pace to do about $600,000.00 this year. He had only been in business 18 months. He was so busy trying to divide his car wash with all his detail work he had decided to sell part of it. We wanted him to be successful so we allowed the partial transfer and he will be using the money from the sale of one of his car wash guys franchised territories to fund his new detail center. He maxed the old center out and had to move into a bigger shop, and then at one point even that was not enough so he had to keep both. The next year we had set up smaller Detail Guys Centers in other parts of the country and established co-brands in WA, OK, OH, TN, and CA.

The entire business grew out of a mobile car wash operation, without any detailed advanced strategic thinking on our part until we had the customers breathing down our throats yellowing “We need more services” and that folks is how many opportunities are found in the market. You get into business and get tough and follow opportunity, this is why all the text books and business plans are not all they are cracked up to be and why reality based entrepreneurship come from the real world where people can. Not from the academia world where all they know how to do is teach. If you want to go from 0-60 in four seconds sure it is nice to have a venture capital bankroll, but all the real companies I know about started from scratch and then became built to last. From starting small to finishing big is all in the market place and minds of the greatest people on Earth, the Entrepreneurs.

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